Hush-Hush: “Salinger” and 4 Other Films with Secrets
Several weeks ago, The Weinstein Company began a marketing campaign for its upcoming documentary Salinger, based on reclusive writer J. D. Salinger who wrote The Catcher in the Rye, in which they...
View Article5 Top-Grossing Paramount Films That Barely Made a Profit
It’s been a record-breaking year for Hollywood, but not every studio was able to benefit equally from the estimated $8.164 billion and counting made at the box office in 2013. Sony Pictures...
View Article7 Film-Related Viral Marketing Campaigns That Worked
In an era in which film promotion routinely outpaces a movie’s production budget, viral marketing has become one of the most attractive targets for a successful advertising campaign. But unlike...
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